Saturday, January 5, 2019

How do you know you've got it right? How do you know when to stop?


    The fragrance I'm currently working on. The first try was perfect. I nailed it. Too easy. It had never happened like this before. But was I ready to sign off on the formula and produce a larger batch? Not quite yet.

    Instead, I began to test variations. Changing the proportions of some ingredients; adding a bit of something I hoped would smooth out some sharpness, although it was the sharpness I liked.

    Each time I make an adjustment I'm discovering what I really liked best and that continues to be the original concept and the original formula.
   
    But does that mean I'll quite trying variations? Not quite yet. I want to be really sure I like the original formula or the original formula with (very small) adjustments. It is coming together, that certainty that will tell me I've done it. I'm already starting to gather up larger quantities of the ingredients I'll need so when I press the "go" button, I can get right on it.

    Meanwhile as I continue to test these small variations I'll review the name I've planned for this fragrance and the story I’ll use to promote it. I'll also be thinking about graphics to go with the story, graphics that will imprint the story and desire for the fragrance in people's minds.

    When I know I've got it I'll stop. You can't sell a fragrance you haven't finished. You have to know when it's right ... and then stop.

    Don't forget my books on perfume development and marketing. You'll find the download and Amazon links at my Perfume Projects website.

No comments:

Post a Comment