Wednesday, December 12, 2018

Will anyone know my formula is so simple?

    I started live testing it yesterday. My wife asked "does it get more mellow after a while?" Today, after a while, she pronounced it mellow. This fragrance, after a little testing and tweaking, will become the third member of my "alternative" fragrance collection -- Xotic (formerly 'Toxic' until I sold the name), Blackberry, and this new fragrance that has a name I'm not yet ready to reveal but I think is really, really good.

    The "bones" of this fragrance came together in less than an hour. I was reading something that inspired me, something about perfume, and it just came to me that I should try mixing "this and that" to see what might happen and, with minimal adjustments, it "happened." I've never had a fragrance come together like that before.

    So I've started to wear it. And I've thought about both making slight adjustments to the proportions and, possibly, "decorating" it a bit with teensy weensy bits of several other materials. This is the time to experiment, before the formula is finalized.

    The final question is, what will I do with it once I've got the formula nailed down? Yes, I'll mix up a batch and bottle it and offer it for sale at my PGLIghtyears website. I'm not expecting it to set the world on fire but I will be pointing to that web page with several blog posts and emails explaining my marketing strategy -- and what others can learn from what I'm doing.


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