Monday, March 30, 2009

Disasters Happen

OK. Here's the deal. I created a gardenia fragrance -- a very nice fragrance -- and because I had a stock of pink spray bulbs and bottles to fit, I decided to make the perfume pink and call it "pink gardenia." Yes, I know, gardenias are really white, but what's a perfume without a little fantasy?

I made up a few bottles. I even gave away a few bottles to friends as samples. And I was busy working on a graphic theme for Pink Gardenia ... and drawing a big blank which, perhaps, was lucky. Here's why.

In order to coordinate my gardenia fragrance with my pink spray bulbs, I used a food coloring to give it a pinkish color. This worked fine. Then I came across an even pinker coloring, one that was intended for use with soaps. It gave my perfume an even pinker look, just as I wanted.

Unfortunately this new coloring also gave clothing that came into contact with the fragrance a pink coloring. Disaster! Sure, it would wash off (or dry clean off) easily enough (but not as easily as the food coloring) but ... I didn't want to be the one to give someone that grief.

So, except for the few bottles that have already been prepared, the pink is out. Now I'm thinking this fragrance needs a new name. It's the same fragrance -- a gardenia accord that just keeps evolving from one beautiful "petal" to another. But it needs an image. A concept. A photograph. Some music. I'd like to send you a sample to get your ideas. But right now I'm not sure how best to do it. My on hand supply of the non-pink Pink Gardenia is probably too small.

So disasters happen. But maybe this disaster will inspire some amazing new "gardenia" marketing breakthrough for me. As usual, I'm optimistic.

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