Monday, March 30, 2009

Disasters Happen

OK. Here's the deal. I created a gardenia fragrance -- a very nice fragrance -- and because I had a stock of pink spray bulbs and bottles to fit, I decided to make the perfume pink and call it "pink gardenia." Yes, I know, gardenias are really white, but what's a perfume without a little fantasy?

I made up a few bottles. I even gave away a few bottles to friends as samples. And I was busy working on a graphic theme for Pink Gardenia ... and drawing a big blank which, perhaps, was lucky. Here's why.

In order to coordinate my gardenia fragrance with my pink spray bulbs, I used a food coloring to give it a pinkish color. This worked fine. Then I came across an even pinker coloring, one that was intended for use with soaps. It gave my perfume an even pinker look, just as I wanted.

Unfortunately this new coloring also gave clothing that came into contact with the fragrance a pink coloring. Disaster! Sure, it would wash off (or dry clean off) easily enough (but not as easily as the food coloring) but ... I didn't want to be the one to give someone that grief.

So, except for the few bottles that have already been prepared, the pink is out. Now I'm thinking this fragrance needs a new name. It's the same fragrance -- a gardenia accord that just keeps evolving from one beautiful "petal" to another. But it needs an image. A concept. A photograph. Some music. I'd like to send you a sample to get your ideas. But right now I'm not sure how best to do it. My on hand supply of the non-pink Pink Gardenia is probably too small.

So disasters happen. But maybe this disaster will inspire some amazing new "gardenia" marketing breakthrough for me. As usual, I'm optimistic.

Friday, March 27, 2009

FREE OFFER: The Perfumer's Workbook

One component of the PerfumersWorld Foundation Course in creative perfumery is The Perfumer's Workbook. This is a computer program, on a CD, that guides you through the creation of a new -- original -- fragrance from YOUR odor descriptions. (The "big" -- professional -- version of this program sells for $5,000 but most of us will never need it!)

Some people, including it's developer Stephen V. Dowthwaite, look at it as a shortcut to becoming a perfumer. Personally I would add the warning that, even with The Perfumer's Workbook, your first efforts may fall a bit short of the mark but in time -- a short time if you give it the effort -- you WILL be able to achieve quite satisfactory results. In fact your results could be quite brilliant.

Two days ago (May 23rd, 2009) PerfumersWorld offered me the right to distribute FREE copies of the newest version of The Perfumer's Workbook (Version 9.025) as an incentive to get people to look at a web page announcing our 2009 5-Day Perfumery Course and Workshop at Warwick, New York (May 4-8).

There is no real "catch" or downside to this offer. The software is functional and you can use it for as long as you want. The only limit this unregistered version has is that you won't be able to add new aroma materials to the database or edit the existing odor descriptions of the installed database.

In short, the unregistered version of The Perfumer's Workbook functions, in part, as a catalog for the aroma materials sold by PerfumersWorld, including their own specialty "Fleuressence"® bases. But this isn't such a great limitation as their product catalog is extensive and covers most all major fragrance categories.

But, if you want to unlock the aroma materials database so that you can add your own aroma materials, or edit the descriptions of the ones already installed, you'll have to register for the 2009 5-Day Workshop and make your payment in full.

As you may guess, after May 4th, 2009, this offer will no longer be available.

You can download Version 9.025 of The Perfumer's Workbook here.